The Curio brand

1.1 What Curio is

A home is not a container. It is an ecosystem of living beings, rhythms, memories, and matter.

Curio Studio Interiors is a residential interior design studio rooted in the Hudson Valley, led by principal designer Savannah Dodge. We design homes for the specific people and the specific place, with materials chosen for their story as much as their look. The tagline carries all three: Connecting People, Place & Planet.

The three pillars, word for word from the About page. Copy them exactly; never paraphrase them.

1.2 Five beliefs

Each belief is a test. If a piece of work, a sentence, or a photo breaks one, it goes back.

1. 01
   A home is not a container. It is an ecosystem.Living beings, rhythms, memories, and matter, all coexisting on behalf of one another.
2. 02
   Inquiry before intervention.Design, done well, asks before it acts. We learn how you actually live before we change a single thing.
3. 03
   We reveal yours. We don't impose ours.It is not about a signature look. It is about revealing the one your life is already asking for.
4. 04
   Materials carry a story.Where a thing came from, what it cost the earth, how long it will last: these are design decisions, not afterthoughts.
5. 05
   Refuge, not performance.Spaces built to hold real life (complexity, emotion, ritual), not to be photographed and forgotten.

1.3 Three ideas behind the look

1.4 Using this guide

It is written to be handed to three audiences and produce the same result from all three.

2.1 The mark

• The monogram is a C and an S drawn as one line. Two letters that curl into each other, the way a home, its people and its place do.
• The wordmark is ITC Eras Medium, outlined. The files render correctly on any machine, with or without the font installed.
• The letters are never retyped. Eras is licensed for the logo only and is not a web font on this site.

2.2 Lockups

Three arrangements and one tile. Each ships as an outlined SVG (the master) and a 300 dpi transparent PNG.

Horizontal lockup

The full logo: monogram and wordmark on one line. Proposals, documents, signage, social covers, email signatures.

MerlotSVGPNGOff-whiteSVGPNG

Wordmark

CURIO STUDIO on its own. The site header and footer, and anywhere the monogram already appears nearby.

MerlotSVGPNGOff-whiteSVGPNG

Monogram

The interlaced C and S. Avatars, favicons, stamps, watermarks, the back of a sample board.

MerlotSVGPNGOff-whiteSVGPNG

Monogram tile

The off-white monogram on its own merlot square. Profile pictures, app icons, the favicon.

TileSVGPNG

2.3 Colorways

Merlot on a light field, or off-white on merlot. That is the whole list.

2.4 Clear space and minimum size

XX

• X is the cap height of the wordmark. Keep one X clear on all four sides. No type, rules, image edges, or other logos inside it.
• Horizontal lockup minimum: 160px wide on screen, 1.25 inches in print.
• Wordmark minimum: 120px wide on screen, 1 inch in print. Below that, use the monogram.
• Monogram minimum: 16px. That is the favicon, and it is as small as the mark goes.
• Scale proportionally. Hold shift. Every time.

2.5 What to avoid

Curio Studio

3.1 The nine

Select any swatch to copy its hex.

3.2 Warm, never cool

• Merlot for identity. Copper for warmth. Charcoal for reading.
• Most of a page is Off-white and Butter. Merlot carries the dark bands and the one primary action. Copper, lime and mustard are the smallest share, a rule or a tag at a time.
• Lime is the one green, and it is an olive. It came from the original sheet and it stays a small accent.

3.3 Contrast

Measured, not eyeballed. AA needs 4.5:1 for body text and 3:1 for large text (24px, or 19px bold) and graphics.

4.1 Families

4.2 The scale

Six sizes for the web. There is no seventh. If a line does not fit, cut words; do not invent a half size.

4.3 Try a style

4.4 Pairing in use

4.5 Getting the fonts

Questrial and Tenor Sans are free on Google Fonts. Arial ships with every computer. ITC Eras lives only inside the logo files.

<link href="https://fonts.googleapis.com/css2?family=Questrial&family=Tenor+Sans&display=swap" rel="stylesheet">

5.1 How we sound

A designer sitting with the people who will live in the home. Quiet confidence, plain words, and a real interest in how they live. Every line should sound like it came from someone who has been in the room.

5.2 The kitchen table test

5.3 Word list

One word per thing. When the same idea goes by three names across three pages, readers assume they are three different things.

Never in Curio copy

• Instagrammable
• Instagram-worthy
• wow factor
• show-stopping
• elevate your space
• signature style
• eco-chic
• luxe
• limited spots
• act now

5.4 Mechanics

• No em dashes. Anywhere. Ever. Use a comma, a colon, a period, or rewrite the sentence. The site's tests fail on one.
• Names in full the first time. Curio Studio Interiors, then Curio Studio. Savannah Dodge, CEO and Principal Designer.
• Custom-scoped work never shows a number. Full Service, Procurement and Spec Book are priced by written proposal. Consulting ($150 an hour) and Guidebook (per room) are the only published prices.
• Page titles use a pipe. "About | Curio Studio Interiors".
• Digits for numbers. 3 bedrooms, 2 site visits, 6 weeks.
• No urgency theater. No fake scarcity, no countdowns, no "last chance".

5.5 Two voices, one studio

6.1 Buttons

Every button is a pill: Arial 14px, uppercase, 0.15em tracking. On merlot the button is butter with a merlot label (11.13:1). Off-white on copper is 3.87:1 and fails at this size.

6.2 Corners

Soft and round, like the monogram. The one square edge is a form field.

6.3 Fields, cards, and tables

7.1 Photography

7.2 Warm light for heroes

For a Hudson Valley scene that keeps both the place and the palette, shoot autumn at golden hour: reds, oranges and golds, not summer green or water.

Print

Digital

portal.curiostudiointeriors.com

Curio StudioYour kickoff is set

Before we talk about a single change, we would love to hear how your home works on an ordinary Tuesday.

Thursday, October 9 · 10:00 am · At your homeView your project

Inside Curio StudioWhat I noticein every hotel

11:42

What a designer notices in every hotel she visitsSavannah Dodge · Curio Studio · Coming soon

Inside Curio StudioThe most honestroom in your home

8:15

Why the entryway is the most honest room in the houseSavannah Dodge · Curio Studio · Coming soon

Inside Curio StudioWhat designreally costs

14:03

The cost of interior design in Upstate New York, line by lineZack Petrocca · Curio Studio · Coming soon

Connecting People, Place & Planet

Residential interior design · Hudson Valley, the Berkshires and New England

Savannah DodgeCEO & Principal Designer, Curio Studio Interiors · Homes for the people in them, rooted in the Hudson Valley

Connecting People, Place & Planet

Residential interior design · Hudson Valley, the Berkshires and New England

Curio Studio@curiostudiointeriors · Inside Curio Studio

Homes, materials and the questions we ask before we change a thing, from a residential studio in the Hudson Valley.

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Upload-ready filesLinkedIn banner (1584 x 396)YouTube banner (2560 x 1440)Savannah cutout (PNG)Zack cutout (PNG)

Warmly,
Savannah

Savannah DodgeCEO & Principal DesignerCurio Studio Interiors · Kerhonkson, NY(413) 358-1580 · curiostudiointeriors.com

The Curio Club · This weekWhy the entryway is the most honest room in the houseRead the letter

Curio Studio Interiors · Kerhonkson, NY · Unsubscribe

Savannah DodgeCEO & Principal Designer · Curio Studio

Print pieces are photographs with the real logo files composited in; the rest is drawn from the logo files and palette. The Hale family, Birch Hill Farmhouse, episode titles and the YouTube handle are samples. The website and proposal are live screenshots.

9.1 CSS custom properties

:root {
  --curio-merlot:      #42041C;
  --curio-off-white:   #EDE7D1;
  --curio-butter:      #DBD5A7;
  --curio-copper:      #9E653B;
  --curio-copper-deep: #8F5A34;
  --curio-charcoal:    #2A2420;
  --curio-lime:        #A1AD7E;
  --curio-mustard:     #CCAA4C;
  --curio-warm-gray:   #6B6558;

  --font-display: 'Questrial', Arial, sans-serif;
  --font-nav:     'Tenor Sans', Arial, sans-serif;
  --font-body:    Arial, Helvetica, sans-serif;

  --radius-pill:  999px;
  --radius-panel: 28px;
  --radius-card:  16px;
}

9.2 Tailwind v4

These are the names the site already uses (bg-merlot, text-copper-deep, font-questrial). In this repo they come from @curio/brand/tokens.css.

@theme {
  --color-merlot:      #42041c;
  --color-off-white:   #ede7d1;
  --color-butter:      #dbd5a7;
  --color-copper:      #9e653b;
  --color-copper-deep: #8f5a34;
  --color-lime:        #a1ad7e;
  --color-mustard:     #ccaa4c;
  --color-warm-gray:   #6b6558;
  --color-charcoal:    #2a2420;

  --font-questrial: 'Questrial', Arial, sans-serif;
  --font-tenor:     'Tenor Sans', Arial, sans-serif;
  --font-arial:     Arial, sans-serif;
}

9.3 Print values

CMYK is a conversion, not a spec. Pull a proof before anything that matters goes to press. Merlot and copper shift the most.

9.4 Versions

• v1.1 · September 2026An editorial hero in the About page style, the In use chapter (stationery, Spec Book, sample box, tote, guides, website, proposal, email, social, YouTube, banners, newsletter), a downloadable PDF edition, and a simpler contents row on smaller screens. Photos stay untinted: no color overlays, only a soft shadow under type where it has to read.
• v1.0 · September 2026First web edition, at curiostudiointeriors.com/brand-guide. Traced SVG logo kit, Copper deep for small copper type, measured contrast rules, and the voice.
• 2026The site goes sans-serif only. Questrial replaces Cormorant Garamond for every heading.
• The original sheetThe CS monogram, the Eras Medium wordmark, and six colors: Off-white, Butter and Merlot as the main colors; Lime, Copper and Mustard as accents.

Questions about using the brand: savannah@curiostudiointeriors.com.